Lustra White hero background
Dentist-approved for all

Smile Brighter

  • Instant deep whitening action
  • Remineralizes and strengthens enamel
  • Freshens breath and fights sensitivity
  • Safe for all teeth types
Shop Remineralizing Gum →

Unlock your confident smile - one chew at a time

Document
SUPPORTS STRONG ENAMEL EVERLASTING CHEW BRIGHTER SMILE CLEAN & POLISHED FRESH BREATH
Chew With Purpose
CHEW WITH PURPOSE
NOT POISON
Enjoy the multi-functional ingredients your mouth needs
and the planet deserves without the garbage Big Gum brands use.
Polyvinyl Acetate
Butadiene Styrene
Microplastics
Talcum Powder
Aspartame
Sucralose
Artificial Flavors
Preservatives
Natural gum ingredients

IT'S NOT JUST GUM

MULTI-ACTION ORAL HEALTH SOLUTION

90% of adults have yellow teeth and most can't afford the time or the dentist bills. Join the 10% with a smile that speaks for itself!

Lustra Reviews
OVER 1.2K+ LUSTRA FANS
"MY TEETH HAVE NEVER LOOKED THIS WHITE!"
Declan O.
2–3 a day and my mouth feels incredible
I made this part of my routine and I genuinely notice how much cleaner and fresher my teeth look. People have been commenting on my smile too. Highly recommend!
Verified Purchase
Imogen F.
No sensitivity at all!
I've tried strips and trays but always ended up with painful sensitivity. Lustra whitens naturally with zero discomfort. My teeth are noticeably brighter and it tastes amazing too.
Verified Purchase
Rafferty B.
Obsessed with the cinnamon flavour
I got the cinnamon and I cannot stop. Clean ingredients, real results, my teeth look visibly whiter after just two weeks. This is the best natural whitening product I've ever tried.
Verified Purchase
Zara K.
Keep a pack everywhere now
One at my desk, one in my bag. After a coffee or lunch my teeth feel polished and fresh. I've had three people ask me what I've been doing differently. The answer is Lustra.
Verified Purchase
Sienna V.
My dentist actually noticed
I've been using Lustra for about a month. At my last check-up my dentist asked what I'd changed and that's how you know it's working. No strips, no trays, just gum. Honestly insane.
Verified Purchase
Caspian M.
I drink coffee twice a day and this actually works
Coffee every morning, sometimes twice. My teeth were paying the price. Been chewing Lustra after each cup for three weeks and the staining is genuinely fading. Cannot recommend enough.
Verified Purchase
Niamh D.
Replaced my entire whitening routine
I used to spend a fortune on whitening strips every few months. Lustra costs a fraction and the results are just as good, actually better because there's zero sensitivity. This is my new staple.
Verified Purchase
Arlo J.
My partner ordered it and now we're both hooked
She ordered it, I tried it once and got hooked. Neither of us had noticed how much our teeth had yellowed until we started seeing results. Natural, clean, and it actually works. Great find.
Verified Purchase
Celestine W.
I was sceptical but wow
Honestly thought "it's just gum" and bought it on a whim. Three weeks later my teeth are genuinely a shade brighter. My flatmates noticed before I did. I'm a convert.
Verified Purchase
Phelan R.
Better than £80 whitening kits
I've wasted so much on LED trays and professional kits that left my teeth screaming. Lustra cost me a tenner and works better. The enamel actually feels stronger too. Genuinely baffled.
Verified Purchase
Elowen C.
I drink red wine every night and my teeth are still white
Between coffee and red wine my teeth had no chance. A friend recommended Lustra and I've been using it for six weeks. The staining around my gumline is almost completely gone. Shocked.
Verified Purchase
Tavish L.
Confident smiling again
I used to keep my lips together in photos. Four weeks on Lustra and I'm actually smiling with my teeth for the first time in years. It sounds dramatic but it's genuinely changed how I carry myself.
Verified Purchase
1.2k+ reviews

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Lustra Alert
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Obaloluwa from UK, US
bought: Remineralizing & Whitening Gum
just now